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TripAdvisor / Activities Marketplace

The trip starts long before you board the plane.
We made that part easier.

By mapping the full customer journey — from pre-trip planning to in-destination fulfillment — we identified opportunities to improve both traveler and supplier experiences. A major overhaul of supplier tools and a re-platforming that unified five consumer channels helped millions of people access the world’s best tours, tickets, and activities.

Director, Head of Design

2016–2017

Commerce platforms across web and native apps

Led a team of 12 designers, analysts, researchers, and developers; agency partners for marketing

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Commerce experiences supporting discovery and booking across web and mobileb
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Direct traveler–operator communication supported through in-app mobile messaging
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Shared design system aligning teams around scalable interaction patterns
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Lifecycle and transactional email experiences supporting the booking journey