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Sortly / Inventory Service

Clarity is the most valuable thing a business can stock.

Inventory challenges look different across industries, but they all stem from the same core issue: visibility. Our mission was to give businesses a clearer picture of what they have, where it is, and what needs attention. By taking a research-intensive approach, we built solutions — not just features — that helped teams stay organized, reduce waste, and make better decisions with confidence.

Senior Director, Design

2021–2023

Web and mobile platforms; marketing experiences

Led a team of five designers and researchers; agency partners for marketing

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Inventory reporting with drill-down detail to support audits, forecasting, and operational decisions
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Flexible product organization and detailed item views designed to scale across teams and inventory types
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Mobile workflows enabling on-the-floor inventory management, scanning, and real-time updates
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Brand system defining consistency across product, mobile, and marketing surfaces
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Performance-oriented brand expressions adapted for paid acquisition channels
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Marketing site product tour translating core workflows into clear customer value
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Email templates supporting onboarding, education, and ongoing product engagement