We created an online experience to help transform beer drinkers into aficionados and build awareness of Anheuser-Busch’s nascent line of craft beers. Interactive flavor profiles, food pairing tools, and celebrity video hosts brought a series of engaging interactions on the website to life. The experience elevated consumer perceptions of craft beer as a beverage that is appropriate in a wide range of settings, simultaneously accessible and as sophisticated as a cocktail or a glass of wine.
To support the opening of their new museum, USGA needed a new site that would engage both casual and avid golfers. Based on the museum’s physical style, we designed a virtual gallery that made hundreds of thousands of historical golf artifacts and imagery viewable to the public online for the first time. The site incorporated a series of interactive timelines and photo montages, allowing visitors to feel like they were truly immersed in the museum’s exhibits.